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Sitting on 43 hills, and surrounded on three sides by water, San Francisco is ideally located so that almost every one of its streets ends or begins with a panoramic sea view. Some call it The City By the Bay, but to most of its residents, it is known simply as The City. Seldom has there been such a passion for preserving the past with its colorful legends and architecture as there is in San Francisco. Seven times, it has been rebuilt after fires and earthquakes; and seven times, it has been carefully and lovingly restored.

The city varies in altitude from sea level to 929 feet because of its configuration. The combined effect of the many hills, the Pacific Ocean, San Francisco Bay, and the Golden Gate Bridge is stunning in its beauty and scope.

Established in 1835 as a resting place along the trail and called Yerba Buena, the village had fewer than 100 inhabitants for 13 years. The discovery of gold rapidly raised that population figure to over 10,000. Only a handful made a fortune from gold, but many stayed on to develop the city that became San Francisco.

Today San Francisco is an important industrial, tourist and financial center. Its financial district is often called "Wall Street West." The city port handles huge amounts of cargo annually and ranks among the top ten ports in the world for passenger traffic. George R. Moscone Convention Center occupies a city block between third and Fourth Streets and Howard and Folsom Streets and is almost entirely built underground. Across the street, is the Center for the Arts at the Yerba Buena Gardens, a visual and performing arts complex.

San Francisco has a world-class symphony orchestra, opera, and ballet. Other not to be missed attractions are the San Francisco Maritime Museum, the California Academy of Science, the Natural History Museum and the Japanese Tea Garden. Restaurants and nightspots span the entire spectrum of fine cuisine and the best in live music and dance. Sports are at the top of the charts with everything from golf, surfing, fishing, skiing, basketball and swimming to the unforgettable San Francisco 49ers and San Francisco Giants.

In recent years, San Francisco has consistently received the highest score of any city in the United States in Conde Nast Traveler Magazine's Readers' Choice Awards. San Francisco also scored highest in the world in the Restaurant category and highest in the United States in the Environment Ambiance. The year 2000 marked the twelfth of thirteen years that San Francisco has been designated Best City in the United States and the third year as the leader in the Restaurants category.

The Bay Area, extending from the suburban communities north of Oakland and Berkeley south through the peninsula and the San Jose area, is really one continuous mega city, with San Francisco as its heart.